All your marketing levers
in a single agent
Segment, target, send and measure. The AI agent turns WhatsApp into your most profitable marketing channel — 98% open rate, 3.2× the conversion rate of emails.
The 4 pillars of the Marketing Hub
Smart segmentation
Send the right message to the right person at the right time.
- Segments based on purchase history
- Behavioural tags (interested, undecided, VIP)
- Geographic location
- Position in the sales pipeline
- Interaction frequency with the agent
Broadcast campaigns
Launch targeted campaigns to your entire base in a few clicks.
- Bulk WhatsApp sending (official Meta API)
- Dynamic personalisation (first name, product, city)
- Scheduling and delayed sending
- Rich messages: image, video, buttons
- Automatic opt-out compliance
A/B Testing
Optimise your messages by testing multiple variants simultaneously.
- Subject / hook testing
- CTA testing (button vs link)
- Send time testing
- Automatic winner after defined threshold
- Detailed comparative report
Analytics & ROI
Measure the real impact of each campaign on your revenue.
- Open, click and response rates
- Conversions attributed per campaign
- Revenue generated per segment
- Cost per acquired lead
- Campaign comparison over time
Ready-to-use segment examples
The WhatsApp A/B testing that changes everything
Test 2 to 4 variants of your message simultaneously
The agent sends each variant to a sample of your list
After X hours (you define), the winner is sent to the rest
Result: always the best-performing message — automatically
Metrics available in real time
Measured results at our clients
AgenticWhatsup's WhatsApp Marketing Hub isn't another tool. It replaces 4 separate marketing stacks — Mailchimp, Klaviyo, Hootsuite, and your segmentation spreadsheet — with one console that exploits the most-read channel in the world. 98% open rate within 10 minutes vs 18-22% for your best-optimised email campaigns: the difference isn't debatable, it shows up in your P&L.
The Marketing Hub covers four technical pillars (segmentation, broadcast, A/B testing, analytics) plus a human one: an AgenticWhatsup consultant configures your first segment and your first campaign in under 48 hours, based on your existing customer base (CSV export from Stripe, Shopify, HubSpot, or any standard CRM).
How WhatsApp broadcast actually works in 2026
WhatsApp broadcast is regulated by Meta via the official WhatsApp Business API (not to be confused with the free WhatsApp Business app). Three rules determine what you can and cannot send: (1) any marketing message requires a tracked, explicit opt-in, (2) every campaign uses a Meta-pre-approved template (24-48h validation), (3) cost per marketing conversation ranges from £0.02 to £0.13 depending on country.
AgenticWhatsup handles this mechanic end-to-end: GDPR-compliant consent capture on first inbound message, automatic template submission to Meta, cost optimisation via fine-grained segmentation. On a 10,000-contact base, a full broadcast campaign (creation, send, tracking) typically costs £160-£280 — vs £1,000+ minimum for the same Facebook Ads reach with conversion rates 3 to 5 times lower.
Behavioural segmentation: 12 ready-to-use segments
Going beyond basic 'customers vs prospects' segmentation multiplies ROI by 2.1 to 4.8 depending on industry (AgenticWhatsup study on 47 e-commerce, retail and coaching clients, May 2025). The 12 most powerful segments combine transactional, behavioural and declarative data.
- Hot leads: agent interaction <7 days without purchase — campaign conversion rate 18-24%
- VIP: LTV >£500, average basket >£150 — best segment for premium offers and early access
- 30-day dormant: no interaction in 30 days — reactivation rate 11-17%
- 90-day+ dormant: handle with a 3-message wake-up sequence, otherwise CAC exceeds value
- Fans: 5+ purchases in 12 months, NPS >8 — best segment for referrals and UGC
- Birthday: 7 days before birthday — message + offer = +47% conversion vs cold offer
- 1h cart abandon: cart abandoned <1h — 26% recovery on this segment
- 24h cart abandon: second reminder with social proof — 9% additional recovery
- Post-purchase D+7: targeted cross-sell on complementary product — basket +31%
- Post-purchase D+30: repurchase reminder for consumables
- Geo-targeted: new store opening, local event, weather — hyper-contextual message
- Site behaviour: visitor on category X 3+ times without purchase — under-exploited warm segment
The 7 mistakes that kill a WhatsApp broadcast
Most brands starting on WhatsApp burn their list within 3 campaigns through ignorance of the channel's codes. The 7 mistakes below are eliminated by default by the guard-rails configured in AgenticWhatsup's Marketing Hub.
- Sending a campaign without tracked opt-in — risk of Meta ban within 48 hours
- Too many emojis and bold text — opt-out rate multiplied by 2.8 vs sober message
- Templates not validated by Meta — message blocked, base not reached, budget wasted
- Sending Monday 9am — saturated window, response rate 4× lower than 2-4pm
- No CTA button — click rate divided by 3.7 vs message with quick reply
- Same message to entire base — 5-12% opt-out rate on first campaign
- Ignoring opt-outs — ICO/GDPR sanction and Meta ban, compliance non-negotiable
Metrics to actually track (not open rate)
WhatsApp open rate is always around 95-98% — almost useless as a KPI, except as an implicit opt-out check. The real business metrics are (a) response rate (% of recipients who reply to the agent), (b) revenue per message (RPM), (c) attributed cost per conversion (CPA), and (d) post-campaign opt-out rate (red alert >2%).
The Marketing Hub displays these 4 metrics in real time per segment and per campaign, with multi-touch attribution over 30 days. You see not only how much your Black Friday campaign generated in immediate sales, but also how much it contributed to sales completed via Google Ads in the following 14 days.
WhatsApp Marketing Hub frequently asked questions
Won't WhatsApp ban me if I send in bulk?+
No, provided you use the official WhatsApp Business API (Meta) with tracked explicit opt-in and pre-validated templates. AgenticWhatsup handles this compliance end-to-end — none of our 200+ clients have been banned in 18 months. Golden rule: never contact someone who hasn't explicitly consented, and every message respects Meta's guidelines.
How much does a 10,000-contact broadcast campaign cost?+
Between £160 and £280 all-inclusive depending on country and message type (text only, rich with image/video, or template with CTA buttons). Meta cost per marketing conversation ranges from £0.02 (low-cost markets) to £0.13 (US, UK). Compare to £1,000+ minimum for Facebook Ads at equivalent reach, with conversion rates 3 to 5 times higher on WhatsApp.
Can I import my existing base from Mailchimp / Klaviyo / HubSpot?+
Yes, via CSV in minutes. For imports >5,000 contacts, the agent automatically asks each contact to re-confirm WhatsApp opt-in via a first compliance message — this is mandatory under GDPR and Meta. Observed opt-in rate: 38 to 62% depending on base quality. Non-opt-ins remain in your Mailchimp.
What ROI is measured on the WhatsApp Marketing Hub?+
Average ROI 12× to 24× over 12 months for e-commerce (based on 47 deployments 2024-2025). For B2B services, ROI 8× to 14× via pipeline segmentation and nurture campaigns. Payback typically at 30-45 days for bases >5,000 contacts. Free 30-min audit to calculate ROI on your specific case.
Does A/B testing actually work on WhatsApp?+
Yes, and it's one of the most under-exploited levers. AgenticWhatsup sends each variant to a sample (typically 10% of base per variant), measures click and response rate during the window you define (1-12h), then automatically sends the winning variant to the rest. Measured gain on best campaigns: response rate +47% vs no-test send.
How do I integrate the Marketing Hub with Shopify or WooCommerce?+
Native connectors for Shopify, WooCommerce, Magento, Prestashop, BigCommerce. Sync is automatic: new purchase → customer tag updated → segment recalculated. Available automatic triggers: cart abandonment, post-purchase upsell, purchase anniversary, back-in-stock alert, review request. Setup takes 1-3 days depending on stack.
Read more
- WhatsApp AI Marketing: complete guide to automated campaigns
- WhatsApp vs Email marketing in 2026: the data-driven verdict
- WhatsApp e-commerce automation: 8 scenarios that pay
- How much does a WhatsApp AI agent cost in 2026
- GDPR and WhatsApp AI: what the ICO actually requires
- WhatsApp AI agent vs chatbot: the difference that changes ROI
Your customer base deserves better than emails
We set up your first segment and first campaign together — results visible in 48h.